iScan & DocuWare Campaign Graphics
iScan is a Maryland-based social enterprise with a 40-year history of offering document management services while employing community members with disabilities and barriers to employment.
In 2023, they expanded their services by partnering with DocuWare, a cloud-based software. In collaboration with their marketing team, I’ve been creating a series of social media graphics to promote this new service offering.
The client’s concept sketch (left) and my final illustration (right).
iScan’s LinkedIn profile banner.
“Go paperless” LinkedIn post.
LinkedIn carousel post with 7 panels.
— MY ROLE
Graphic design
— DELIVERABLES
LinkedIn graphics
—TURNAROUND
1-3 days per graphic
— TOOLS
Illustrator
InDesign
Noun Project
iScan's Vice President, Jeff Edwards, has been with the company for over 34 years and knows his customers' needs better than anyone. Throughout the process of adopting DocuWare's cloud-based services, Jeff has conceptualized many creative ideas to captivate customers who wish to modernize their workflow. One of these ideas, a pool analogy, depicts the various depths you can explore with DocuWare's services.
Once the marketing team grounds these ideas in a structured post with a caption and contextual information, I design the visual component. I take into consideration iScan's brand guidelines and trusted reputation, DocuWare's aesthetic, and current trends in tech-related graphics. With each new idea, I make sure the graphic aligns with the overall look and feel of the campaign.
