Cristina Villegas

DSP Recognition Week

Humanim is a Maryland-based nonprofit building pathways to employment and personal autonomy for those who need it most. To show appreciation for their Direct Support Professional (DSP) staff members, they hosted a 70s themed recognition week with team lunches, special gifts, and personalized notes. I created digital and print collateral with a unified look to promote the celebration and tie all of the festivities together.

Social media DSP employee spotlights.

Drafts for employee appreciation cards.

Spirit week flyer (left) and lobby TV announcement (right)*.

— MY ROLE

Graphic design

— DELIVERABLES

Social media graphics

Thank You note

Flyers

—TURNAROUND

4 weeks

— TOOLS

Illustrator

Photoshop

Noun Project

I started off by designing the thank you notes, providing three different approaches ranging from very on-brand to very hippie. The intermediate option ended up striking the right balance between the theme and the brand identity. Upon seeing the thank you notes, the communications team was ecstatic about moving forward with the design.

Throughout the process, I anchored the 70s theme in Humanim’s brand identity by steering clear of specific pop culture references. I let their secondary yellow and green brand colors shine through to convey the warmth and creativity of the theme. The textures and font effects were created in Illustrator, the icons were sourced from the Noun Project, and the overall designs were assembled in InDesign.

*TV mockup by rawpixel.com on Freepik