DSP Recognition Week
DSP Recognition Week
— MY ROLE
Graphic design
— DELIVERABLES
Social media graphics
Thank You note
Flyers
—TURNAROUND
4 weeks
— TOOLS
Illustrator
Photoshop
Noun Project
I started off by designing the thank you notes, providing three different approaches ranging from very on-brand to very hippie. The intermediate option ended up striking the right balance between the theme and the brand identity. Upon seeing the thank you notes, the communications team was ecstatic about moving forward with the design.
Throughout the process, I anchored the 70s theme in Humanim’s brand identity by steering clear of specific pop culture references. I let their secondary yellow and green brand colors shine through to convey the warmth and creativity of the theme. The textures and font effects were created in Illustrator, the icons were sourced from the Noun Project, and the overall designs were assembled in InDesign.